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Transforming Health and Fitness: The Story of Switch Fitness Online

Writer's picture: Luke HaaseLuke Haase

Updated: Dec 17, 2024

Here is the story of Switch Fitness from Luke Haase:

Luke Haase

“So before Jake and I created this program, we spent well over a dozen years each in the big box fitness world running up to 19 locations for one company. These gyms were massive and we had over 120,000 members and almost 200 trainers working with thousands of clients at a time.

The cool part was we were able to help those paid training clients on an incredible level as long as they followed the program and got massive results. We also helped the whole member base because we had all the equipment, classes, community, and facilities they would need, and the facilities were open most hours of the day.


But here was the bad part for the members:

  • We could only help people in a specific geographic area.

  • We could only help people that stayed motivated and actually came into the gym.

  • The equipment could only help people that knew what they were doing or paid for a trainer.

  • The classes could only engage the people that could make those times.

  • The environment of the gym intimidated a lot of people.

  • The facilities could only support a certain number of people at peak hours, and all amenities weren’t accessible at all times of the day.

  • There is a lot of turnover of staff in health clubs.

  • Personal training is very expensive.


Knowing all of this, we knew the answer that was necessary: create a fitness experience that we can take to the people, that is always accessible, that includes everything they need, and comes with the experts included—not a watered-down message.


So, we created our first iteration for that company and achieved amazing results for people through our private online community that people could access 24/7. Working for a large company though comes with certain limitations, and as they lost sight of what was important, we gained clarity.


That is where the birth of Switch Fitness happened. Within days of leaving the former company, we launched a private online fitness community that was like no other. This community included everything that was needed to lose weight, and we put it into 6-week challenges called the 6 Week Switch. The community and results were amazing. The member success rate was never seen before. The retention rate was near flawless. And we made it affordable for all the training and experts included at just $49/month or $300/year.


We were helping hundreds of people on such an amazing level. But Switch Fitness was created to help tens of thousands of people, not hundreds. So, we listened to



the feedback we asked for:

  • Not everyone wants to lose weight.

  • Not everyone wants to follow a specific 6-week challenge all the time.

  • Not everyone can afford $49/month!


So we decided we needed to do what was right and do what we said we would do. We made this change. We reimagined Switch Fitness and the 6 Week Switch into Switch Fitness Online; a private fitness community designed to help everyone.

Switch Fitness Online

This community has everything:

  • Weight loss and transformation programs from our master programmer.

  • Nutrition from our registered dietitian.

  • 24/7 access to experts.

  • Mindset coaching.

  • Routines for the gym.

  • Weekly continuing education from experts.

  • AND the top online fitness community for engagement and encouragement.

And to make it even better, we changed the price to $9.99/month so everyone can afford the community.


So that is it.  Switch Fitness Online is now an online fitness community that makes your gym unnecessary, makes your expensive trainer unnecessary and connects you to experts and people across the US and world that want to live a healthier life.


It’s never too late in life to try when you find the right people and the right community!"


Apply to Join the Community Today - switchfit.me/join


The program has everything

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